"This isn't Casper the f**king friendly ghost."
I am unapologetically a huge fan of the Paranormal Activity movies. They quite frankly scare the crap out of me and make living alone significantly less pleasant. Every time someone in a condo adjacent to mine makes a noise I can hear through the ceiling or wall, these movies immediately cross my mind. I don’t believe at all or ghosts in spirits, but the fact that these ridiculous films cross my mind every time I hear an unexplained noise is a testament to their effectiveness in ruining my sleeping habits. While the Saw films spiraled further and further into absurdity and irrelevance after the second movie, the Paranormal Activity films have gotten better with each installment, an extreme rarity for a horror franchise.
The first in the series was a surprisingly great film made by someone who has likely seen hundreds of horror movies and had a perfect understanding of how to build tension and create real horror without special effects (or money). The fact that you are never given a visual representation of the ghost/spirit/whatever (hereafter referred to as “The Whatever”) adds much to the effect, and watching every scene with the knowledge that it is likely in the room there with the characters (and they don’t see it) adds a level of suspense I have never seen executed so well in a horror film.
PA1 was a runaway success, and of course all successful films in Hollywood must have a sequel. I was initially hesitant about the idea of any continuation of the series and felt that major studio involvement and a larger budget would rob the movie of its indie charm and take the series in a different (and less subtle) direction. My fears were abated when I ended up enjoying the second film more than the first. PA2 benefitted greatly from the increase in production values and larger budget and did a great job of retaining the homemade feel of the first. I also appreciated how the writers made the story fit in so well with PA1 as the first film was clearly made without the intention of further sequels. The second film created a much larger story for the series, added new characters and a mythology from which further sequels could be made.
Based on the quality of the second film, my faith in the idea of sequels in this franchise was restored. The third film is, without a doubt, the best in the series yet. Directed by Henry Joost and Ariel Schulman (who made the fantastic Catfish last year), this latest installment is the best-directed and best-written film in the series thus far. The producers made a smart decision to change up the directors from the second film to keep the franchise fresh and allow a different (but still consistent) vision of what a Paranormal Activity film means.
I don’t want to divulge much of the story as I personally find it one of the most enjoyable parts of these films, but the film follows the two sisters in the 1980s as children around the time The Whatever first starts hanging out with the family. Kristi (the sister with the baby from the second film) can see The Whatever all times, refers to it as Toby, and the rest of the family thinks it is just an imaginary friend. Once some weird stuff starts happening around the house, the girls’ mom’s boyfriend decides to set up cameras around the house to see what’s up. If you have seen the first two films, you can probably guess how that goes.
The “gotcha” moments in this film are fewer than the previous films and it spends more time on building the story and situations before everything goes to hell in the last half hour. The finale is fantastic and is the best segment in the series so far. If you are not gripping your seat during the last scene, you are a much stronger person than I. This film, like the first two, is an effective mix of the stationary cameras set up (with no one manning them) and handheld video cameras. It has a distinct documentary feel and adds a realness to the movie that would not be attained with conventional cinematography. This isn't Blair Witch Project running around and screaming; it is slow, methodical camerawork that keeps you constantly at the edge of your seat.
Unrelated to the quality of the film itself, I would like to draw attention to the fact that PA3 might have one of the best marketing campaigns I have ever seen. A downfall of the first two films was that if you had seen the trailers, you went into the movie knowing some of the scary parts and would end up waiting for them the whole movie. In a brilliant move, none of the scenes in the trailers for PA3 are in the actual film. The overall concept is the same and communicated through the trailers, but none of the scares are given away.
I believe that the directors recognized the issue with the marketing for PA1 and PA2 and filmed extra scenes specifically for the trailers, as several things that happen in them don’t make any sense in the context of the overall story of the final film. My reasoning for this is (minor spoiler alert) is that Julie (the mom) doesn’t believe anything is happening in the house because she never sees anything weird happening herself (until towards the end). This is a key part of the story as Dennis (the boyfriend) is constantly trying to convince her that something is up with the house and she refuses to believe him. The trailers for the film show several things happening to Julie directly, and I am pretty sure she would believe something was going on if she got yanked into the bedroom by something invisible (end spoilers). Regardless of how these alternative scenes came about, you can safely watch all of the trailers to pump yourself up for the film without ruining any of the scares. The always-intelligent commenters on YouTube state repeatedly that they were “disappointed” that the final film doesn’t contain any scenes from the trailer, but I can assure you that this is a positive.
If you didn’t like the first two installments, you won’t like the third. The film is identical in concept as the first two and won’t win over anyone who didn’t like it the first two times around. If you did like the first two, I can’t imagine you not enjoying the third. The scares are better, the story is stronger, and the overall atmosphere is much more effective. If this is the final Paranormal Activity, then the series will go down in history as one of the best horror trilogies of all time. As of this writing, the film has made $84 million from a budget of $5 million, so I would not be surprised to hear of a new installment next Halloween. If the films continue to be this good, this is a series of movies I will happily continue to lose sleep over.

















